Lionel Messi takes stake in NFT card game Sorare

Lionel Messi, a legendary player in soccer, has joined Sorare as an investor and brand ambassador.

According to the company, Messi will assist Sorare in establishing new benchmarks for fan engagement with teams and athletes.

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Sorare added that they will collaborate to develop fresh content and fan experiences.

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As part of the agreement, Messi also acquired a share of the equity in Sorare.

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In the football fantasy game Sorare, participants use digital player cards to trade, purchase, and sell virtual teams

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Nicolas Julia, a co-founder of Sorare, described the collaboration with Messi as a "major milestone" for the business.

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Sorare enables users to manage five-man teams in fantasy soccer competitions and swap digital player cards.

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The cards themselves are nonfungible tokens, or NFTs, which are digital collectibles with a blockchain-based ownership history.

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Football player Messi has won the FIFA World Player of the Year award five times.

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